Principal
Eric Baer, CFP®
Eric is a Principal at Abound Wealth who helps clients uncover their own “money story,” so they can move past assumptions that may be holding them back. His goal is to make a lasting impact on the lives of our clients as they pursue their life goals.
After a long career as an engineer with GE, Eric leaped to follow his passion for helping others with their personal finances. He believes his purpose is to help others live the lives they were created to live, and he pursues it every day through his work and philanthropy. Eric serves on the nonprofit boards of Safe Haven Family Shelter in Nashville and The Refuge Center for Counseling in Franklin.
Eric has lived in multiple states and worked in multiple countries, but he’s proud to call Franklin, Tennessee, home. He and his wife, Jenny, have four children and a pup. You’ll often spot Eric around town cheering on his kids at middle school softball games, cross-country meets, basketball games, and high school band competitions. The Baer family attends Brentwood United Methodist Church.
Things You Didn’t Know About Eric
- Eric was caught in a true ‘Ferris Bueller’ moment his senior year of high school. A group of his friends skipped school and attended a Chicago Cubs baseball game. They ended up on TV with painted chests spelling out “Go Cubs”. His principal saw the video on the evening ESPN Sportscenter program, and they received a day of in-school suspension. (Video available upon request)
- He was a collegiate baseball player and broke the single-season team record for being hit by pitch (18 times) his senior year.
- Eric’s dog is named Cubby, a fitting name for a family of huge Chicago Cubs fans. – Go Cubs!